Downwrite
Process
Discover + Define
Very few people in the music industry earn enough money from it to support themselves.
Surveys, interviews, and observation sessions.
Insights and pain points:
No direct communication between artists and commissioners.
If an artist had a question, or a commissioner had a suggestion, the only way to communicate was by contacting Downwrite’s staff. As you can imagine, this created a lot of barriers in the process. This often caused artists to make mistakes in the songs (such as pronounciation of a name), and then later have to make changes or start over. It wasted a lot of time and energy from not only the artists and the commissioners, but from the Downwrite staff as well.
→ Create a direct line of productive communication between artists and commissioners.
No option for artists to decline a song request.
All song requests were expected to be fulfilled. If an artist was busy, uncomfortable with a specific request, or did not want to fulfill a song request, they would have to contact Downwrite staff to resolve the issue.
→ Allow artists to accept or decline a request within a window of time.
Commissioners don’t provide helpful information in song requests.
Because commissioners didn’t know what information to provide, they would often not provide the right kinds of info. Sometimes artists would get long pages of details that were irrelevant, while others would get no information to go off of.
→ Guide commissioners through a clear request flow, informed by artists’ needs.
No indication of how long it would take to receive a commission.
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→ Create clear expectations for turnaround times and progress.
Artists have difficulty deciding what to offer and how to price their offerings.
Finding the right balance between autonomy and helpful structure. Also, having consistent parameters to compare across (for what one artist is offering, versus another) is helpful for commissioners.
→ Provide guidance to artists in creating their offered packages.
Commissioners have difficulty finding the right artist for their needs.
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→ Enable commisioners to easily find, compare, and contrast artists and their packages.
Defining the goals and MVP feature-set of the product.
Ideate + Design
Mapping out user journeys, user flows, and the information architecture.
Thousands of wireframes, prototypes, and hi-fidelity design iterations went into creating the final designs.
Test + Implement
We collaborated closely with development throughout the project.
Conducting user testing to determine the paint points, and validate design decisions.
Massive improvements to success rates after implementing solutions.
